November 12, 2018

As we are looking back at the year’s successes, it’s important to look ahead to what the marketing industry as a whole has in store in the near future and to seek out new opportunities to engage target audiences. To help, Forbes has put together the seven marketing trends leaders should consider as they’re preparing to budget for 2019.

September 21, 2018

Fourth quarter is almost here, and it's time to get your manufacturing marketing strategy ready for 2019!  The days of attending a handful of industry trade shows and handing out cheesy branded giveaways is long gone.  Now there are strategies and tools out there to make connections with your customers year round.

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May 08, 2018

One of the first things we always ask client is, "Who or what is your perfect customer or client?"  If you can't answer that, we need to figure it out before we go any further.   

May 02, 2018

Global Diligence HK LTD, a leading globally based strategic and operational planning consulting firm, announced its partnership with Lotus Marketing, an innovative leader in metals manufacturing marketing. The partnership presents a tremendous opportunity for both Global Diligence and Lotus to provide foundries with highly personalized marketing solutions.

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March 23, 2018

Why is it important to develop and implement a social media content strategy?  One word: Leverage.