Lotus utilizes a combination of discovery, development, strategy, and implementation to breathe life into the brands we work with. A brand is much more than a logo, it is an entire language for telling your story - who you are, what you do, and how you are different In our first phase, we spend time discovering your business and what makes you tick. Next, we explore the industry and establish your target audience. We take time to establish your goals, which determine our direction. After designing a detailed analysis from every perspective, we create a strategy for how your company and product should look and interact within its industry. This will navigate your business to be in a position of leadership and innovation within your industry.