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Does your company have stories to tell? Sharing the company history and story can be a key marketing opportunity. At Sivyer Steel corporation, I authored and published a book to share our story and commemorate 103 years. Two forms of the book were published, a large leather bound book for employees and a smaller paperback book as a marketing piece for current and potential customers. The books were extremely well received, and have even aided in the upcoming sale of the company.
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